Ever been in a Haval? Ever heard of one, even? Well, the car-makers want that all to change. Haval, China’s biggest domestic car maker, have recently announced they are planning to launch into Europe in the early part of the next decade.
Haval has been China’s top-selling brand for each of the past seven years, thanks to the success of its H2 and H6 models, which were joined recently at the Guangzhou motor show with the launch of the Nissan Qashqai-sized H4 to sit between them in the range.
Jens Steingraber, vice president of Haval’s parent firm Geely and CEO of its premium sister firm Wey, said: “Haval will go abroad at the beginning of the 2020s to be realistic.” He says Korean and Japanese brands, the likes of Hyundai, Toyota and Honda, are the targets for Wey.