Hyundai is opening a retail centre where customers can choose and buy their new car without once speaking to a sales person.
Being launched by Christmas, the Rockar Hyundai store will be located in Bluewater, one of Europe’s largest retail parks, in Kent. So-called Hyundai Angels will welcome customers to the store but thereafter, visitors are free to browse among the showroom cars, before then configuring and choosing their new Hyundai, and getting a finance quotation in the store. The only time they need interact with a Hyundai person is when getting a price for their part-exchange, arranging a test drive or collecting their new car.
The company has signed a 10-year lease on a 2,015 sq ft showroom. There will also be the entire Hyundai range available to test drive in a parking area at the back of the store. They will also offer a servicing facility which will be open seven days a week and evenings.
Hyundai, which developed the new store with Rockar, a car retail specialist, claims it is the first of its type in the world. It says that 93% of people research their next new car online, and only visit the dealer when they want to purchase. The new store aims to replicate the online shopping experience, right down to never having to speak to a salesperson, which customers can find “intimidating”.
Would you move with the times and purchase a car this way? We would like to know your thoughts.
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